Google summarizes in a very simple way what the plus codes are: an address for people or places that do not have it. The company has repeatedly claimed that the “next billion users” of the Internet will emerge in developing countries with diverse needs, such as locating their home locations.

In fact, according to a World Bank estimate that echoed from Mountain View, half of the world’s urban population lives in unnamed streets. That means that they cannot indicate where they live in a reasonably simple way with everything that can mean in so many areas. From this lack is born this open and global code system, applicable to any part of the world, with which to locate a specific place is much simpler. Continue reading “This is how Google plus codes work, a global and open source alternative to street addresses”