Until relatively recently, the mobile operators have a profitable business based on text messages. Factors such as the increasing number of smartphone users, greater use of social networks and the proliferation of mobile apps have destroyed most of the business so that the operators are trying to take steps to re-enter that market although it remains to be seen the effectiveness thereof.
An example of what we talk about is Joyn, an instant messaging service that was launched earlier this year and now with the return to the fray Movistar, Orange and Vodafone. Joyn offers users the ability to exchange text messages or share files and images and aims to compete with services like WhatsApp, something that seems very complicated at least right now because the service is not mature enough to deal with alternatives available in the market. Continue reading “Movistar, Vodafone and Orange return to the fray with Joyn”