Many small business owners think that mobile apps are only necessary for large brands. However, as an ever-increasing number of people are using their mobile devices to surf the web having a mobile app makes good sense for any business, regardless of its size.

Many small businesses today have their own mobile apps including mom and pop corner stores, coffee shops, beauty salons and even dental practices. All these businesses are one step ahead of the crowd when it comes to marketing so you’d better get on board as well. Here are some compelling reasons why mobile app development is a big deal in the world of small business and why you should have your own dedicated mobile app.

You’ll be Visible to Your Customers 24/7
The average person uses their mobile device for two hours each day, minimum. When you have a mobile app, your business will be visible on users’ mobile devices 24 hours a day, 7 days a week. Every time a user unlocks, scrolls and scans their device looking for applications to open, there your well-designed app will be in all its glory, just waiting to be opened!

Can Create a Direct Link to Your Customers
You can use a mobile app however you wish for providing general information, prices, sending messages, sharing news and letting people know about specials you’re running. Regardless of what you plan to use your app for, it will provide you with a direct marketing link to your valuable customers.

Building Your Brand and Recognition
Brand awareness is very important in the dog-eat-dog business world. When you have a mobile app to offer, it goes far in helping your build brand recognition. You can view a mobile app as your very own billboard that you design in such a way that it is stylish, hip, informative and fun. When your well-designed app is enjoyable and easy to use, you will be building your brand to make your small business well-known.

Improve Customer Engagement
It doesn’t matter if you’re selling shoes or coffee — your customers want to be able to reach out to you easily to ask you questions and to simply connect. In our very connected world that is becoming more and more impersonal, customer engagement is of the utmost importance. If you were to incorporate a messaging feature within your app, you can do wonders for improving customer engagement.